O'LEARY'S FANTASTIC FIX
For my senior thesis project, I decided to create a fun line of medicinal liquors called O’Leary's Fantastic Fix: “Spirits that lift yours”. The brand is based on the whimsical patent medicines from the Victorian era that claimed to cure all instantly! None of these medicines could actually cure anything, but they were almost always filled with liquor - and who doesn’t feel better after a cocktail or two? To create this brand, I chose liquors that had a medical history, and pulled elements from the typography and decoration found on these medicine labels and ads.
I also created a cocktail book named, On The Rocks: Doctor O’Leary’s Collection of Fantastic Fixes. Remedies to repair ailments of the body, mind and soul. This book contains the remedies that provide instant relief to almost any mundane annoyance or obstacle a human may experience on a daily basis.
ART DIRECTION : JASON KERNEVICH
DELIVERABLES: LIQUOR BOTTLES | ADVERTISEMENTS | COCKTAIL BOOK